Perhaps you've realized you need to clearly establish your business brand so you can stand out from the competition. The following suggestions will help you establish your business concept visually.
Choose colors carefully. Color is the most important part of establishing your brand. You might not have considered color to be all that important, but it is. Marketing experts say approximately half of a person;s response to your ads will be triggered by use of color.
Colors are associated with specific emotional reactions. Warm colors make us want to eat, which is why reds, oranges, and golds are often painted on dining room walls. You can put forth an earth-friendly persona by using greens and a serene image by using blues and purples. You'll have to determine what emotional reaction you want to evoke in people.
Some colors are already taken or linked to well-known brands. Pink is linked to all things feminine and to breast cancer awareness. A lot of banks use blues. Everyone knows the golden arches belong to McDonald's. What colors will represent your business best?
Use images and a logo. What kind of look fits your business best: modern and sleek, or traditional and trusted? Look through a host of images and sample logos, and try to feel (brand) your business through them.
Make sure the logo or mascot you choose will portray your company tone. Do you want to make customers laugh, like the cheetach on Cheetohs ads? Or are you looking for a formal, elegant tone?
You can design your own logo online or hire a professional. You can get good logos inexpensively by using art students or freelance marketing specialists. Make sure the logo truly fits your concept.
EmotionsEmoticon